the back story
Did you know that Perla means Pearl in Spanish and Italian?
We chose the name Perla because we wanted to incorporate the Spanish/Italian aesthetic into our brand to create a calming, serene and picturesque feel. We want you to be relaxed and at ease with Perla - to see our brand as a break away from the busy life of juggling your business.
Perla was founded in January 2022, with the belief that social media content should be used as a way of bridging the gap between business and consumer. An instagram feed that looks pretty might attract a few new customers, but it's the connection between your brand and buyers that turns them into a genuine advocate for your brand, and that's what Perla is all about!
This is why the majority of our service packages include daily interaction on social media accounts. We realise that many business owners don't have the time to keep up with messages 24/7 or authentically interact with their customers. Even on our basic packages, content is still geared towards encouraging engagement and trying to build a brand community that isn't just superficial reach but actual lovers of your product/service (with posts that are still aesthetically pleasing of course!).
Much like a Pearl, we create results that are timeless.
You can’t ever go wrong with pearls. Perhaps pearls are a girl’s best friend after all.
– KI HACKNEY
hi, I'm becca!
By now, you might be wanting to put a face to the brand...so here I am!
Born and raised in Liverpool, I'm used to the glitz and glamour that Scouse girls are often known for. Makeup, hair, nails, eyelashes - the list goes on! I think self-care is one of the most important things you can invest in, whether that's buying yourself a new outfit or getting a fresh set of extensions.
That's why I usually find myself drawn to managing feminine brands that represent the same message. I feel like Social Media Managers should always be passionate about the businesses they get involved with, as this tends to shine through in your work. Oh and did I mention the advantage of being able to help powerful female entrepreneurs smash their socials and build a thriving business? Now that's something we love to see!
So why did I start Perla?
After completing my degree in Marketing, I found myself doing work for multiple agencies and a huge variety of clients. Sounds great, right? There was just one problem...I felt like I wasn't able to provide the personalised, thought-out and strategic experience that I wanted to give my clients. Everything was focused on getting the work done quickly, rather than taking the time to actually create a social media strategy to create real results.
That brings us to today - just little old me, at the start of what I hope will be a fruitful freelancing journey!
If you want to get a better taster of my personality you can follow me over on Instagram by clicking the button below. There's even some great social media tips and tricks thrown in there, too!
